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Gamers will spend $74 billion this year

by Michael Arsenault on Wednesday, July 06, 2011 , under

Consumers will spend $74 billion on games worldwide this year, a figure expected to rise to $112 billion by 2015, according to technology analyst firm Gartner.

If you have a hard time putting that kind of figure in to context, think of 74 billion one dollar notes piled high. There you go.

Software sales are forecast to account for $44.7 billion of 2011's total spend, hardware for $17.8 billion and online gaming for $11.9 billion.

In 2015, software will account for $56.5 billion of the $112 billion total, hardware for $27.4 billion, and online gaming - the fastest growing sector - for $28.3 billion.

Gartner research director Brian Blau said: "We find that subscription fees are giving way to 'freemium' models, in which the game is provided for free to gamers but is monetised through advertising (both in-game advertising and display advertising) and in-game microtransactions, such as the sale of value-added services or virtual-good purchases.

"This trend is prevailing given the rise of social gaming, in which online gaming is connected to social networking sites and social networking platforms."
15 comments more...


  • Anonymous

    Electronic entertainment was one of the few sectors that resisted agains the world crisis. Is a juicy market to enter with a good business plan and some money and talent.

  • JGuevara

    lol what recession? Seems like people complaining about gas prices shouldn't be when there are people forking over 60 bucks a pop for a video game no problem. VIDEO GAMES FTW!

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