Gamers will spend $74 billion this year
by Michael Arsenault on Wednesday, July 06, 2011 , under
Consumers will spend $74 billion on games worldwide this year, a figure expected to rise to $112 billion by 2015, according to technology analyst firm Gartner.
If you have a hard time putting that kind of figure in to context, think of 74 billion one dollar notes piled high. There you go.
Software sales are forecast to account for $44.7 billion of 2011's total spend, hardware for $17.8 billion and online gaming for $11.9 billion.
In 2015, software will account for $56.5 billion of the $112 billion total, hardware for $27.4 billion, and online gaming - the fastest growing sector - for $28.3 billion.
Gartner research director Brian Blau said: "We find that subscription fees are giving way to 'freemium' models, in which the game is provided for free to gamers but is monetised through advertising (both in-game advertising and display advertising) and in-game microtransactions, such as the sale of value-added services or virtual-good purchases.
"This trend is prevailing given the rise of social gaming, in which online gaming is connected to social networking sites and social networking platforms."
http://www.computerandvideogames.com/310549/news/gamers-will-spend-74-billion-this-year-report/
14 comments
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Anonymous
July 6, 2011 at 12:19 PM
Electronic entertainment was one of the few sectors that resisted agains the world crisis. Is a juicy market to enter with a good business plan and some money and talent.
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Anonymous
July 6, 2011 at 12:29 PM
Wow, high amount, never knew that!
Thanks for this great post and have a nice day!
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prisoner art
July 6, 2011 at 4:02 PM
Big numbers. I'm not surprised though. Seems like a very sizable portion of the population in the US is devoted to playing games online.
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HiFi
July 7, 2011 at 2:48 AM
Freemium MMO's are awesome. A lot of creativity goes into making them. I gladly support this movement! :D
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JGuevara
July 14, 2011 at 12:18 AM
lol what recession? Seems like people complaining about gas prices shouldn't be when there are people forking over 60 bucks a pop for a video game no problem. VIDEO GAMES FTW!
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- Michael Arsenault
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July 6, 2011 at 12:17 PM
I knew gaming is a huge industry, never knew it was THIS big. Thats seriously crazy.